tiny tin’s sardines

Labeling exercise.

Tiny Tin’s is an exercise on labeling. When a brand sells the same product but with different variations, it’s important to have a cohesive, yet distinct label so the consumer knows the brand they’re buying, but can differentiate what variation of the product they’re buying. Tiny Tin’s executes this by having a strong image of a sardine that the consumer can recognize, but with distinct enough colors to indicate which style of sardine they are buying. Tiny Tin’s is a chic take on a product that has recently grown in popularity for small gatherings and dinner parties