Identity and labeling for a THC beverage brand.

Tinker was a (and still is) a ground-up project from a branding standpoint. I needed to produce a distinctive, eye-catching identity for a new, yet-to-be-released product from scratch, but I was given a hard deadline of two weeks to create and finalize print-ready files for four different flavors of the beverages.

My only direction was to create something S.T.E.M.-themed, yet fun and bold. I based the labels on blueprint paper to associate the product with engineering and joined it with hand lettering, a sans-serif typeface, and simple illustrations to emulate the feel of an engineer writing notes and tinkering with a design.